Residential Sellers

The decision to sell your home can be difficult. Your home is directly tied to memories and emotions of your family. Your home is also likely to be your largest family investment.

After the decision to sell is made, the home that you have enjoyed for years becomes inventory that must compete against every other listed property in the neighborhood. Once you have made the decision to sell, the questions really start:

Q:   Should I use a REALTOR® or try to sell the home myself?

        A:            While the agent does charge a commission for their service; consider that the agent is experienced at negotiating and is not emotionally tied to the home. These two factors often lead to getting the best price and terms for the property in the time frame that you require.

In our first meeting, I am happy to demonstrate a full-service marketing plan that we can tailor to your specific selling requirements. That baseline Marketing Plan has been designed to maximize the property’s presentation to the widest variety of potential buyers.

Q:  How should I price my home?

        A:            The price decision is directly tied to how long you have to sell, the time of year, and how your competition is priced.

As part of the seller’s package, I provide an absorption rate analysis of the competitive inventory on the market. This study determines a price range of listed homes in your neighborhood and how many are selling. This study arms us with the information to get pricing right the first time.

Q:   What improvements should I make to the home to make it show better?

        A:            Not all improvements can be justified when selling your home. Unless your home has specific issues that make it uncompetitive, the 4-Cs tend to apply:

1.       Cleanliness – Prospective buyers demand a home that is cleaner than how they live. They will not tolerate someone else’s dirt. Any time spent on cleaning will pay significant returns during the showing.

2.       Clutter – Things that make your home appeal to you can often offend a buyer or make the home look small. Even in a small home, small is bad!

3.       Color – While you may love your bold colors, not everyone will. Neutral colors are boring but do not tend to offend a potential buyer. If you question your current color scheme, change it!

4.       Curb appeal – First impressions count and buyers have often made their decision before they walk in the front door. The front yard landscape, front door, and beds make a statement before the buyer enters the home that can’t always be changed. Make that first impression a positive one.

Q:   How should I position my home against others that are for sale in the area?

        A: Positioning your home against the competition is a balancing act between your home’s features, the competitive properties, and the demographics of the neighborhood. The challenge is to get an unbiased opinion of how your home compares to the competition. As a full-service Agent, I will tour your home asking you to highlight the features that you have enjoyed about the home. These features along with an evaluation of the demographics and competition will provide unique value proposition that will be communicated throughout the marketing cycle.

Home sellers, every situation is unique when considering the sale of your home.  Your home’s total package must be compelling to potential buyers. My in-depth knowledge of the local real estate market and its demographics will enable us to work together and develop a tailored marketing plan for your home. The tailored plan will emphasize the home’s appeal and exposure to the market resulting in the best price in the right time frame.

Click here for a no obligation analysis of your home’s value.